how do you make that calculation to determine the best (top matching) rule for market basket

skysky MemberPosts:7Contributor I
edited August 2019 inHelp

You find top matching rules in term of highest support / highest confidence, and so you determine the associatedConclusionsand thus the recommendations.

My attached image has the support and confidence %. But how do I find the top matching rules? What are the customer recommendations based on the data? also, can we make recommendations based on "lift" as well? THank you

1.jpg 105 k
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Answers

  • MaerkliMaerkli MemberPosts:84Guru

    Hallo Sky,

    If you have any time, please, read Chapter 6 ofPredictive Analytics and Data Mining
    Concepts and Practice with RapidMiner by Vijay Kotu & Bala Deshpande, PhD.

    You can find easily a PDF version. Association Analysis is explained in detail.

    Maerkli.

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